Chery and the future

I was interested in writing an article about Chery and its future for some time now. And not so much about Chery, but also about the chinese automotive expansion. The saying that you have to understand the past to know the future is somewhat true here, if we make the connection between the japanese auto boom from the past and the chinese auto boom we see now, partly through Chery and other chinese auto manufacturers.
There is a difference between China and Japan in their auto boom though. While Japan concentrated on quality, China and Chery are not very keen on that. While Chery could build much better cars then they do now, the situation on the chinese market asks for cheaper and cheaper cars, and Chery is a victim of that. Until the market stabilizes we will continue to see manufacturers like Chery making sacrifices when it comes to quality, all in the name of lowering the price. Another way to cut corners when it comes to design cost of a new model is ... simply copying other models, like the Daewoo Spark case. The Daewoo Spark was copied by Chery and made into the Chery QQ, which was cheaper then its Daewoo twin. Chery was then sued by Daewoo for that.
I really hope that in the future Chery will stop its expansion for a while, and concentrate on quality and unique design.